With the continuous development of the ToB market, financing and market competition are gradually intensifying. For the sake of new financing stories and new revenue growth executive list points, ToB companies will choose to gradually develop from a single product to a multi-product matrix, covering more business scenarios. However, in the actual multi-product executive list sales process, we often encounter limited marketing resources that are difficult to reasonably allocate, BD sales and marketing teams have sales differences, the commercial contribution of different products varies greatly.
Product operations are relatively independent, and highly related products are difficult to grasp the best. There are many practical problems such as executive list the timing of sales and the difficulty of cross-selling of low-related products. So, today I will talk about how to improve the sales of multi-products through the product market; in the actual sales process, the executive list proposition of "improving the sales of multi-products" will involve multiple links and corresponding key roles: Designing a Multi-Product Architecture: Product Manager Design of Multi-Product Portfolio Solutions.
Pre-Sales Solutions Manager Formulation of sales commission and sales assessment strategy: Business Opportunity Operations Manager Marketing (Product Operations): Product Marketing, Product Operations, Data Analysts As a product market, we very much executive list hope that different products can be better combined and sold. On the one hand, the sale of multiple products can contribute more revenue to the business, whether it brings more resource consumption executive list or additional service consumption; on the other hand, the sale of multiple products can effectively improve the irreplaceability of manufacturers and increase customer stickiness , reduce the risk of churn.