When it comes to SEO, doing the little things really well is often the difference between producing and not producing results. Structured data adds tremendous value to your website by helping search engines better understand your data. Not only will this help your site rank, but it will also help you take ownership of rich snippets and other search features. Schema.org was created by major search players to make structured data consistent across the web. According to their website, Schema.org "is a collaborative community event whose mission is to create, maintain, and promote schemas for structured data on the Internet, web pages, email, and more." In this video, I'll share how to leverage Schema.org finds, creates and adds structured data to your website.
Video transcript: Google's mission is to go from strings to things. It's a technical way of putting something into a database and making it numbers and elements, rather than actually understanding what the concept is. That's the whole idea behind Semantic Search. We discussed Semantic SEO in the last few episodes. Maybe you've even heard the term. Really, it's a fancy term for contextual search, really trying to better understand why people search, what they're searching for; the intent behind them. This way, Google can provide the best possible solution. Now in industry mailing list to do that, they need data, and they need data to really help them better understand what's on the site, the different elements on the site. One way we can do this is with structured data. Now, if everyone has their own structured data, it doesn't help Google or other search engines. We need to have a standardized way to structure data and mark up our website, kind of like HTML or CSS, which are different types of coding languages.
That's how schema.org was born. Schemas are standardized and simplified structured data processes. It tells us how to structure certain parts of the data, whether it's a movie, an image, a product, or a review someone might get on a website. What it does is help us simplify structured data. Again, what is structured data? Information that helps Google and other search engines better understand the data [content] in their index. By adding structured data, you can provide search engines with better information about your site, what's on it, how they should categorize it, and how to understand what the different elements on your page are about and what they actually are on how to help tell your story and help users in the long run.