In the chart above, you can see Phone Number Database that reader engagement ('Observed') has increased significantly since October. Good to know that my changes have had an impact on the blog results. Incidentally, the light green area refers to the values within which everything must fall according to 'control Conversion Phone Number Database optimization of your forms A customer of mine had a relatively low conversion on the brochure form. That's why we decided to optimize the form. The brochure form has been Phone Number Database shortened to one step We have listed the advantages of requesting a brochure Urgency has been added: 'You will know everything about our products in minutes' What impact has this had on conversion.
GA effect conversion The Phone Number Database conversion has increased since November 1, but not (yet) statistically significant. Nevertheless, it resulted in nine additional brochure requests. That is very valuable for my customer, as it is a complex product with a high customer value. What do you do with this information? It is Phone Number Database positive that this adjustment has resulted in an increase in conversion. But my advice is always to look further for additional improvements (read: hypotheses) to take the conversion Phone Number Database to the next level. Conversion optimization of your channels Conversion optimization on your website is of course very important, but how are your main marketing channels performing.
In addition to AdWords, a customer Phone Number Database of mine has also been using email marketing very intensively since 1 September last year. He asked me the following question: Which paid channel is more profitable, AdWords non-branded (without a company name) or the email campaigns? We ask GA effect: As a control Phone Number Database segment I choose the Non-branded AdWords campaigns. These are all Phone Number Database campaigns without keywords with the company name As a test segment I choose the email campaigns (medium email) For the control and test metric I choose turnover.