More scientific and reasonable as long as logical users and groups can do it, but the presentation of more interesting content is purely based on talent, after all, interesting souls are one in a thousand. You can't expect everyone to be luo yonghao and jack ma. A talk show is entertaining and educative, which is why only "short and big tight north" has over 100,000 subscriptions in the first month, and "cai kangyong's 201 emotional intelligence lessons" sold over 100,000 in 3 days at the himalaya 123 knowledge festival. Therefore, interesting communication has become another direction that can be broken through, and the marketing methodology itself can be replicated.
Therefore, interesting communication is gradually emerging, whether it is secondary distribution or resume, endorsement by celebrity fans is essentially more interesting marketing. The secondary distribution has been criticized for its risk of pyramid special email list selling and the impure harvesting of leeks by turning the engine. For knowledge - with the fragmentation of media and knowledge, it is far more important for more users to effectively acquire knowledge than knowledge itself, so that knowledge itself can get out of obscurity into interesting, easily disseminated and highly readable content is more important than knowledge itself, and every marketing approach and knowledge production for quality knowledge.
Dissemination should be encouraged; for knowledge - all the trickles will eventually converge into a sea of knowledge, but if every piece of knowledge is a pool of stagnant water, it will eventually drive more people away. To make knowledge dissemination interesting, the core is to mobilize users and make good use of the user channel. The essence of marketing is user insight and satisfaction philip kotler said: economics is the father of marketing and psychology is the mother of marketing. Emotional commerce has swept the consumer market as a trend in recent years. The "2018 china consumer trend report" launched by zhimeng consulting proposes emotional commerce.