How to Drive Landing Page Traffic with Pre-Roll Ads Follow these tips to create a kick-butt pre-roll ad for boosting landing page traffic. Get to the point With viewers already primed to hit the “Skip” button on your ad, you only have so much time to get your message across. You’ve got to get to the point — fast. Whatever pre-roll video length you choose, front-load the first five seconds of your video with the most important info or something attention-grabbing. When you offer the highlight of your video right away, you’ll get your message across even to folks who skip ads. If you go the attention-grabbing route, you’ll have a better chance of encouraging viewers to click through to learn more.
This SurveyMonkey pre-roll ad ticks both boxes in a five-second video. It uses humor to show the viewer’s pain point — trying to know customers better, but not knowing how — and presents SurveyMonkey as a solution. How can you get creative and show off your product’s solution in five seconds? Place accordingly You have multiple options for your pre-roll ad’s platform and targeting. Choose a strategy that fits your audience. Before you run buy email list any pre-roll ads, research your audience, including where they like to go online. Then, choose your ad platform according to its: Audience:
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Do the people who use this platform overlap with your audience? Format: Does this platform support the pre-roll ad length I want to use? Features: Does this platform have any features, like a “send to phone” option, that will help you, direct people, to your landing page? Once you choose your platform, you’ll need to pick keywords and targeting parameters that’ll put your ad in front of your intended audience’s eyes. Aim for keywords related to your product and your audience’s interests. Don’t be afraid to get hyper-specific with your keywords if you have room in your budget and strategy.