Over the past two decades, my country's e-commerce channels have achieved impressive growth performance, with transaction scale and user scale increasing from 0 in 199 to 11.76 trillion (online retail sales of goods and services) and 7.8 trillion in 2020, respectively. The compound growth rate between 2005 and 2020 is 55% and 24% respectively, of which the online sales of physical goods will account for 25% of the total in 2020.
Judging from the current development trend, the e-commerce industry is still a high-speed growth track. In the past five years, the scale of the e-commerce industry has maintained a compound growth rate of 25%, which is 20 percentage points ahead of the zero compound growth rate of the society in the same period. Looking forward to the future, it is expected that the growth rate of the e-commerce industry will still be higher than that of the consumer market.
The scale and growth rate of online shopping in my country-Data source: iResearch
The scale of online shopping in my country accounts for zero proportion of the company-Data source: iResearch
(2) Competition situation
In the rapid development of e-commerce, various new forms of e-commerce are constantly iterating. Before 2012, the leaders in the e-commerce industry were Alibaba and JD.com. Before that, the barriers to entry into the e-commerce industry were relatively high.
Since 2013, with the continuous improvement of e-commerce infrastructure and the popularization of mobile Internet, new forces such country email list as Pinduoduo have emerged, and content platforms such as Douyin and Kuaishou have launched e-commerce models to monetize traffic. began to tend to disperse.
According to the experience of JD.com app, the author divides the main functions of JD.com into basic functions and additional functions. Additional functions include free fruit collection, value-added subsidies, time-limited student vouchers, JD.com home, enough medicine for medical treatment, and discovery of good goods, etc. The author deeply experienced JD.com's product ordering and purchasing function and JD.com's farm function.
2. Basic functions
(1) Basic order purchase function experience
The purchase process of JD.com is still relatively clear. Users can directly purchase immediately on the product page, or they can add to the shopping cart first:
As can be seen from the following two figures, you can see the discount details in the shopping cart, including the total amount of goods, instant discounts, coupons, plus membership discounts, etc.
Whether it is purchased through the shopping cart or clicked directly on the product page, the subsequent order pages are the same. The order page can select the address, delivery time, and display the product amount, shipping fee, member discount, instant discount, discount selection, red envelopes, payment method, etc.
On the next payment page, we can find that the main payment methods include white paper, bank card payment, WeChat payment, instant payment, Apple Pay, WeChat friend payment, etc.