Social media management is one of the most powerful tools available to small and medium businesses. You can use it to find new clients, drive traffic to your site, and keep in touch with existing customers. But like many powerful tools, you have to be careful with how you use it. Trying to manage multiple inboxes, post on all the different platforms, and keep things consistent is next to impossible using the regular consumer apps. To do it properly, you need a social media management app.