Inc War Room Inc Canada Arnold Street Media Arnold Street Media Canada Shout Digital Marketing Shout Digital Marketing Australia Covert Covert Australia mimosa mimosa Europe First Page Digital First Page Digital Asia Crowd Crowd MENA channable-campaign-social-commerce-2022.3 Seconds To Take Over The World Scrolling…we spend a hell of a lot of personal time doing it and a hell of a lot of our professional time hoping our content will make potential customers stop doing it! Greek American engineer and physician Peter Diamandis once famously said that if you’re holding a smartphone in your hand today.
you have more access to information than the president of the United States did in the late 1990s. Whether it’s TikToks, tweets, ads, memes, stories, Snapchat, news – we’re constantly bombarded with snippets of content (some experts estimate we see anything bulk sms service between 4,000 and 10,000 messages a day) so it’s no wonder we have developed an in-built screening process that allows us to filter and scroll at lightning speed. bugherd-campaign-dan-2022 That’s great for us personally.
It means our brains aren’t going into overdrive trying to collect and collate all the information that’s thrown our way. As marketers though, it’s not so great because it means we have to really do something jaw-dropping to make the scrolling stops. Impact Starts with Intent The simple truth is that you have no longer than 3 seconds to grab someone’s attention…to really stand out among the crowd and make an impact. What that impact is could be anything from making them laugh, to making them hit the read more button to clicking through to your site and becoming part of your nurturing process. That’s why the first thing you need to consider when you’re creating content of any kind is to consider what your intent is for this piece.