When was the last time you performed a website content audit? If you've never done it, or if it's been a long time since your last audit, you risk losing control of your content.
Think about how you feel about your website. Are you sure your customers find it easy to use, and does it give you the results you want? Are you proud of what it looks like? It's hard to answer "yes" to these questions unless you have great content.
Content is the backbone of an effective website, but it rarely Cork Bicycle Repair Zone gets the attention it deserves. It's important to take an occasional step back and perform an audit to keep your content in control.
Content audits can help you understand what's working and what's not. It also helps streamline content creation and prioritize evidence.
Unfortunately, content auditing can be difficult and time consuming, so it is often a low priority. The following tips will help you perform a content audit to improve your website and be proud of it.
Schedule a content audit.
How often do you need to perform a content audit?
Performing a content audit is not a one-time task. It's a good idea to schedule regular audits every year or so, but the exact frequency of audits depends on the size of your website. Before thinking about auditing, you shouldn't wait until your site gets awkward.
One of the most common triggers for performing a content audit is to create a new website, but it can still be treated as a retrofit. This can simply lift the content and move it from the old site to the new site. Creating a new website is a great opportunity to refresh your content, so don't let it pass you!
It is also worth conducting an audit when developing a new content strategy. If the old content does not match the new strategy, any effort to improve it may diminish.
Sign that your website needs a content audit
Often, there are some signs that it's time to audit content , such as :