In traditional marketing, the meaning of communication is usually very clear: the brand issues the messages and the public listens to them (or if they are not interested, they ignore them). But, with the digital part of marketing , this has all been turned upside down. Thanks to this, consumers are no longer passive receivers, but can interact with brands "face to face". It is the era of two- way communication , so let's see what it is and how you can apply it to your social networks. Find out how PR can help you in your inbound marketing strategy in the attraction and acquisition phases! Click here and download our free ebook.
Two-way communication what is it and how to get it with customers on social networks What is two-way communication? Two-way communication is one in which the receiver and the sender of the message exchange roles continuously. In the marketing individual email list environment, this means that the brand puts out a message, the consumer responds to it, the brand reacts to the consumer's response, and so on. In traditional marketing, communication used to be unidirectional: the brand is the sender and the consumers are the receivers.
Take, for example, an advertisement published in a magazine: the reader has no opportunity to respond directly. On the other hand, in social networks , that same brand can achieve two-way communication by informing about that product with a publication on its social networks and asking followers to give their opinions about it. One -way communication is not without its advantages, as it is a much simpler process. It can be suitable for specific moments in which we work by objectives and have short delivery times. But today, it is inconceivable that a brand is not in contact with its customers and listening to their needs, so it is essential to incorporate two-way communication into marketing plans.