Articles and blog posts. Fast facts. Compile research on your industry into an article, or make it available as excerpts to add to buy email database your other pieces of content. Use appropriate citations. This helps build your credibility as an industry expert. Review it regularly to keep it up to date; outdated facts can be worse than no facts. Customer quotes and testimonials. Nothing is more credible than an independent endorsement.
Find your evangelists and take them to dinner/lunch/drinks. They want to tell their story. You can write it down and make heroes out buy email database of it. Warnings: Set expectations that you can meet. It's easy to plan a full list of content projects; it is much more difficult to create them all. A well-written blog post can take four to six hours; a well-written two-page four-to-six-day long and a well-written four-to-six-week eBook. Don't set yourself up for failure (it demoralizes the team) with too many projects or too short deadlines.
Don't be afraid to outsource when you need it. (Again, the Act-On Partner List is a great place to look for agencies that know how to buy email database create marketing content.)Pay attention to your competitors' content so you know what your potential buyers are exposed to. Do it a little differently…or do it a little better. Be bolder, if it suits your company's personality. Don't let the Great be the enemy of the Good. You want everything to be an A+, but sometimes you might have to take a B+ to get something out in time.