1. What is product planning?
Let's take a look at the definition of Baidu Encyclopedia:
Product planning refers to the business email list fact that product planners research the market, explore customer/consumer needs, analyze competitors, measure external opportunities and risks, and comprehensively research the market and technology development trends through investigation and research. The situation and development direction, formulate the vision of products that can seize market opportunities and meet the needs of consumers, and the process of implementing the strategies and tactics of the vision.
The summer vacation is coming, Xiaoming wants to go to Guangzhou. There are many means of transportation to reach Guangzhou. Different means of transportation have different routes. Xiaoming has no money, and currently he does not know how the epidemic situation in Guangzhou is. Xiaoming needs to plan his arrival according to his limited resources. Guangzhou's plan, the process of researching, planning, and formulating a plan is product planning.
For the product manager, a clear and feasible product planning plan can apply to the company boss for more resources. If the goal is achieved, it will not only create benefits for the company, but also enhance the personal sense of achievement. Gain experience bonuses even if the project fails. Use the company's resources to improve your own level. Next time you want to make a product planning plan, you must be more active.