Apr 05, 2022
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To better optimize your lead generation form, follow these best practices: Avoid including more than three fields. Make it quick and easy for visitors to fill in their information. Request information that matches your company employee list business needs. For example, if you have an enterprise software solution, the most relevant information is the visitor's name, title, or industry, not their age or gender. Make your forms interesting and attractive to grab visitors' attention. For example, use a gift, bonus or early discount. The example below from WPForms includes a bonus spin wheel next to its popup form to grab all the attention. Create different landing pages. Did you know that businesses can see a whopping 55% increase in leads by increasing the number of their landing pages? According to research from HubSpot, companies saw no improvement in leads when they increased their company employee list number of landing pages from 1 to 5 to 6 to 10. But they saw an increase in leads wh en they increased their landing pages in the 10-15 range. This may raise the question: why do you need more landing pages? Simple: Individual landing pages that cater to different industries, industries, and use cases can generate more leads and conversions. This strategy will help you further segment your mailing lists because you can track and link signup information to landing pages. Creating more targeted company employee list landing pages also benefits your site, as they will appeal to users with more specific needs and high intent. For example, Slack offers landing pages for different industries. This includes a page targeting the financial services industry. Targeted landing pages can ultimately drive more quality leads straight into your funnel. 3. Use proper lead magnets and CTAs. B2B leads don't give up their.