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Reyad Hossin
Apr 11, 2022
In Welcome to the Forum
What are the 4 P's of Marketing? Product, Price, Point of sale and Promotion. Anyone who has studied marketing and/or advertising has heard of them. They are a basic concept that helps us classify the different elements of the marketing mix and better organize our strategies, so it is always a good idea to review them. But in this article we are going to go further, and as marketing has evolved, it has become necessary to update the 4 P model of marketing. So let's see how these concepts can help us in our day to day as marketers. Do you want the best templates to create an effective step-by individual email list -step marketing plan? Download this free pack here. The 4 P's of marketing you must learn What are the 4 P's of marketing? The-4-Ps-of-Marketing Product The product (or service in your case) is the central axis around which the marketing campaigns revolve and that guides all our plans. Therefore, the first aspect to consider in marketing is product development. We can distinguish between three different levels: The essential product refers to the basic function of a product, that is, to the need it solves. The real product includes other characteristics such as quality, brand or packaging. And lastly, the extended product includes other aspects that generate added value, such as the guarantee, after-sales technical service or financing possibilities. In short, all these aspects influence the perception of a product by consumers and must be taken into account by the marketing team. Price Price is one of the biggest purchasing determinants and our profits depend on it. In addition, it also has a great influence on the perception of a product or service. To set the correct price for a product, several key aspects must be taken into account: The manufacturing and distribution costs and the expected profit margin. How much consumers are willing to pay in exchange for the perceived benefit. The price of competing products.
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Reyad Hossin
Apr 11, 2022
In Welcome to the Forum
In traditional marketing, the meaning of communication is usually very clear: the brand issues the messages and the public listens to them (or if they are not interested, they ignore them). But, with the digital part of marketing , this has all been turned upside down. Thanks to this, consumers are no longer passive receivers, but can interact with brands "face to face". It is the era of two- way communication , so let's see what it is and how you can apply it to your social networks. Find out how PR can help you in your inbound marketing strategy in the attraction and acquisition phases! Click here and download our free ebook. Two-way communication what is it and how to get it with customers on social networks What is two-way communication? Two-way communication is one in which the receiver and the sender of the message exchange roles continuously. In the marketing individual email list environment, this means that the brand puts out a message, the consumer responds to it, the brand reacts to the consumer's response, and so on. In traditional marketing, communication used to be unidirectional: the brand is the sender and the consumers are the receivers. Take, for example, an advertisement published in a magazine: the reader has no opportunity to respond directly. On the other hand, in social networks , that same brand can achieve two-way communication by informing about that product with a publication on its social networks and asking followers to give their opinions about it. One -way communication is not without its advantages, as it is a much simpler process. It can be suitable for specific moments in which we work by objectives and have short delivery times. But today, it is inconceivable that a brand is not in contact with its customers and listening to their needs, so it is essential to incorporate two-way communication into marketing plans.
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Reyad Hossin

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