Jul 30, 2022
In Welcome to the Forum
Station B is an ACG community, users are greater than products, and video and comics are all forms of content bearing. YouTube is video search + recommendation, Watermelon is video recommendation, and technology and business are the focus. They are all practicing the business closed loop of "user content consumption - platform advertising monetization - creator content sharing". Who is closer to YouTube in China? Who is closer to YouTube in China? Once, the video site closest to YouTube in China was Tudou. Find what you want to watch according to your own wishes, some people play and sing, some people teach cooking. We can also insert commercials.” However, netizens in the PC era obviously need more head copyrighted works, and there are also various limitations on the user and creative sides such as network speed and user habits. Tudou, which took the UGC route, was eventually acquired by Youku and merged into Ali. At the end of 2016, Yang phone number list Weidong said that "Youku is difficult to take into account both long video and short video content". In 2017, He Xiaopeng became the president of Tudou and stated that he would spend 2 billion PUGC short videos. The amazing market budget was spent after the transformation of the new Tudou. In the process of changing coaches and changing directions, the brand of Tudou basically lost its sense of market presence. Nowadays, short videos have been popular for a few years. Douyin and Kuaishou have helped cultivate the culture of mobile phone shooting (the original DV culture), and the rise of documentary content such as vlog is also a trend of acceptance of longer videos. Including the horizontal screen is more tolerant of content, mature UGC authors will also consider evolving to PGC at the same time (coexisting relationship), providing soil for Chinese YouTube. Today’s horizontal short video track on mobile phones, the two head products, Station B and Watermelon Video, both use YouTube as the benchmark, and converge to YouTube to varying degrees in terms of video form, creator ecology, content category, and user consumption habits. Reviewing the core capabilities formed by YouTube's key development nodes will help us think more clearly about the problem itself. 1. YouTube's key development nodes Throughout the history of YouTube, there are three key development nodes. The first key node: "video infrastructure", the first platform for users to upload, share, watch and search videos. When YouTube was established in 2005, the market situation it faced at that time was as follows: overseas markets had a mature DV culture. Since 1985, the annual sales volume of cameras has exceeded.